The Incredible Hulk is a modern day super hero that has appeared in movies in past years as well as recently in The Avengers. Similar to that of Heracles, his super power is strength but his strength is generated by his transformation when angered into a huge, muscular, and uncontrollably strong "hero". He is uncontrollable, trying to hurt or kill anyone in his path including those that are fighting for the same cause or on his team. Using his incredible strength he always seems to defeat the enemy but also leaves a path of destruction and disarray even to those who are innocent by standers. We still regard him as a super hero though with little kids dressing up as him for Halloween or buying Hulk Smash Hands so they  can "be just like him". Our views of super heroes has not changed. As long as they defeat the bad guy and achieve well-being for the greater good the loss of "small" innocent lives is not that important is a theme portrayed in both old hero stories as well as modern day stories. We don't see funerals for those the Hulk injures or kills at the end of the movie but just how great and heroic he is because he got the job done and defeated the bad guy.